Cited.
The First Call A Letter The Work Questions
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For funeral homes & cremation providers

Cited.

For generations, your name was the answer. It still can be. We make your firm findable in the moment a family needs you: on the map their parents use, and in the AI answers their children trust.

See how your firm appears today What's changing
Watched monthly: The map The AI answers First calls, never traffic Limited partners per community
No. 01 The new
first call

Families now ask a machine who to call. Our job is to make sure it names you.

When someone we love passes, the first hours are a fog. And in that fog, somebody in the family, usually a son or a daughter, picks up their phone. Not because they want to shop. Because they don't know what to do next, and they need someone to tell them.

More and more, they don't scroll through pages of links. They simply ask. And the machine answers with a few names. Often just one or two.

In most communities, those names are not the firms who care for families best. They're whoever happened to be easiest for a machine to read. Families in real pain are being guided past the very people who would take the best care of them.

That is the problem we set out to fix. And in most towns, the door is wide open for the firm that cares enough to fix it.

Morning sun breaking through green trees
A daughter, reaching out
"My father just passed. We're not from here. What do we do now?"
I'm so sorry for your loss. When you're ready, a well-regarded local firm such as [your name, here] can guide you through every step…
No. 02 A letter from
our founder
White flowers in soft light
The work is quiet, and it matters.

To the funeral directors and cremation providers reading this,

You didn't enter this profession for marketing. You entered it to take care of people on some of the most difficult days of their lives. And for a long time, your name carried you. Families came to you because their parents came to you. You earned that slowly, one family at a time, and you earned it honestly.

But the person reaching out today is usually not the person who knew your name. It's their son or their daughter, standing in a hospital hallway or sitting at a kitchen table at two in the morning, phone in hand, trying to hold it together and figure out what to do. They look things up. They read reviews. And increasingly, they ask a question and take the answer they're given.

My family has made these calls too. I remember how much harder it was than it needed to be, just to find the right people to take care of us. And I remember thinking: I do this for a living, and I'm struggling. What about everyone who doesn't?

Firms like yours were out there. We just couldn't see you. That stayed with me, and it became Cited.

Our whole job is to make the service you've spent years, sometimes generations, learning to give, findable in the moment a family needs it. On the Google map today, and in the AI answers where more families ask every month. We measure our work in families reached and first calls, never in website traffic.

[Founder name]
Founder, Cited
No. 03 The seat
you're sitting in

Your community didn't stop choosing you. The path to your door moved.

Larger companies keep acquiring firms in your area and leaving the familiar name on the sign. Online cremation brands advertise into your community with prices on the page. Each year more families choose cremation, which you've adapted to, but it changes the economics of every call.

And when owners feel this, the common advice is always the same: get a nicer website, get more traffic, hire a marketing company. So you invest, and the monthly reports arrive full of visitors and impressions, and it feels like progress.

Here's what those reports don't say. Most of the visits to a funeral home's website are obituary readers. Friends and neighbors checking service times, signing the guestbook, leaving kind words. A beautiful part of what you host for your community, but those families have already been served.

Meanwhile Google now places an answer above the map, above every link, and that answer names specific firms. Even excellent agencies in this industry are working on the page below that answer. The page fewer families reach every year.

The problem was never your website. The moment families reach for help moved, and your name can move with it.
No. 04 What we build
for our partners

Three layers of care, each about being present when a family needs you.

01 / 03

Be there on today's map

Your Google Business Profile, reviews, and listings, cared for so that when a family nearby searches in the middle of the night, you're among the first they see. Watched neighborhood by neighborhood across your service area.

→
02 / 03

Answer what families are afraid to ask

What does cremation cost here. What do we do in the first day. Written with you, in your voice, with your real prices. The firm that answers openly becomes the firm they trust before they ever call, and honest answers are exactly what the AI engines reach for.

→
03 / 03

Help the machines see you truly

Structured information on every page, consistency everywhere the engines look. Every month we check what ChatGPT, Gemini, and Google's AI say when a family asks about care in your community, and we work patiently to make those answers reflect who you really are.

→
The limited partners promise

We will never sit on both sides of a family's decision.

These AI answers tend to settle on one or two firms in a community and stay with them. So we work with a limited number of partners in each area, in writing. The firms who put this care in early will be the ones families find for years to come.

In writing, for your community · Cited
No. 05 What we care for,
concretely

Everything we look after for you.

01Your Google Business Profile, fully built out and looked after: services, photos, updates, questions 02A review approach that invites families to share their experience, and responds to every review with the grace this profession requires 03Your firm's information made consistent and complete across every source the engines rely on 04Neighborhood-by-neighborhood visibility tracking across your entire service area 05Honest answer pages, including clear pricing, written with you and approved by you before anything is published 06Structured details on every page, so the engines understand your firm the way your community does 07A monthly check of what ChatGPT, Gemini, and Google's AI say about your firm, tracked over time 08A limited-partners promise for your community, in writing 09A simple monthly report built on first calls and families reached, not traffic
No. 06 Fair
questions

Honest answers to fair questions.

"Our families don't use ChatGPT."

Many don't, today. But nearly all of them use Google, and Google now places its own AI answer above everything else on many of these searches. This isn't about betting on the future. We care for the map and the classic search results at the same time, so you're present wherever your families look.

"Our business has always come from reputation and referral."

And that reputation is real. But it lives with a generation that is passing, and the sons and daughters making arrangements now look everything up, even the firm their mother spoke of warmly. Our work simply makes sure that when they look, they find the truth about you.

"We already work with a marketing company."

Then you deserve two honest answers from them: how much of the reported traffic is obituary visitors, and what do the AI tools say about your firm today. If they can answer both, you're in good hands, and I mean that. If they can't, we should talk.

"Will this feel like advertising grief?"

Never. Nothing we build pursues anyone. It is only this: when a family is already searching for help, they can find you, and what they find is honest. Dignity isn't a constraint on our work. It's the whole point of it.

"Why limited partners?"

Because these answers settle on very few names in each community, and we will not sit on both sides of a family's decision. We serve a small number of firms in each area, fully, or not at all.

Thirty minutes, on the screen together

Let's look at your town together.

We'll see what the AI tools say about your firm today, how you appear on the map tonight, and where families are being guided instead. If it feels right, I'll walk you through a partnership, including pricing, openly. If it doesn't, no pressure.

Pick a time

Limited partners per community. You'll leave knowing precisely where your firm stands, either way.